How did we begin?
The partners of Britewerk, veterans in the industry, brought together many years of experience, talent, and perspective to create a new kind of agency – especially in our home market. Britewerk would be a new way of doing agency business. We would be artists. We would be lean. We would operate with solid leadership, and a skilled talent team. We would not be anything like what’s typical.
Now, Britewerk’s clients are touring the Galapagos, rebuilding ancient walls in Peru, educating the next generation of video game designers, and more. Our clients are literally changing the world – and Britewerk is helping them succeed with the right message and the media.
We want to do the same for you!
Brand. Brilliance. Design.
It’s our blueprint. Our formula.
This is where it all begins! We want to get to know you, your needs, your likes and dislikes. The things you care about. Together we’ll redefine your values and beliefs, and in doing so, nail down the brand you want to build. We’ll discover your customers’ needs and desires. Now we can develop a plan to create authentic brand loyalty.
Emotional connection between brand, strategy, and target audience. Effectively delivering your brand promise seamlessly across multiple channels and touchpoints. At Britewerk, we employ a unique and holistic approach that incorporates: research, craft, and artistry from multiple disciplines to deliver the most imaginative, engaging, and memorable experiences.
It’s more than a logo or an illustration. At Britewerk, it’s all about creating consistent and dynamic experiences on target for your brand. Experiences that prompt your audience to take action … to invest in you, and not your competitor. We’re designing for multiple touchpoints in both physical and digital spaces.
Q&A. Six Questions. Six Answers.
No bull, all Britewerk.
. . .
How do you guys create “branded experiences”?
For us, its about creating things that are truly impactful. For instance, we could execute a concept in a retail space, through social media, or in-person. We’re not making singular advertisements. Britewerk creates experiences that persuade the senses. To achieve this, we take our clients through a unique process of development that teases out the essence of their business or organization. From there, we build a dynamic and complete world full of mood and emotion … meaningful, contemporary, authentic … on target for the brand.
As design & marketing pros, how difficult is it to strike a balance between design integrity & client demands?
First and foremost, we love our clients and it’s crucial that we work through our process, in a collaborative relationship. We’re effectively working for each other’s benefit. Again, for Britewerk, we’re focused on creating hyperreal experiences that are the truest representation of our client’s business. As creatives, we’re naturally dreamers. We can envision things that our clients sometimes cannot. So, it’s our job to bring our ideas and our clients together. That’s why we need each other.
What’s the best way to cross the analog/digital divide?
Traditional media is not dead, it’s just not used effectively. There will always be a need for a communication bridge between analog (print for example) and digital media. We select the best platform to reach your audience. Not everyone appreciates Twitter. Some people read the morning newspaper. It’s our job to innovate the delivery of a message, using campaign elements that span multiple media platforms and real-life. A product launch event, for example, tells a story through light, sound, and motion graphics … and the invitation arrives in a beautiful handmade package.
What fuels your creativity and how it translates into branding?
At Britewerk, it’s in our wiring to invent, improve, excite, persuade, and bring joy through amazing creative solutions. Our process and our products are inherently impactful because we’re constantly looking at new techniques, sources of inspiration (literature, movies, music, architecture), and we refuse to settle … we demand results on many levels. Ultimately, we’re involved in our craft in a way that we’ve developed for ourselves and our clients … and it’s unique to us. What we create, in the end, is a complete piece of art. Behind it all, is a story, a theme, a rationale … a reason for being. We’re more than advertising.
How is Britewerk different from other creative firms in the area?
Advertising and marketing is where other firms start and stop. A billboard here. A radio spot there. It’s very pedestrian, one-note, and it’s wasteful. The current agency business model is broken. Are you really choosing your neurologist from a billboard? Probably not. We would never create a campaign like that. The world has changed. The way we use information. The things we have time for. The way we make decisions. On the other hand, at Britewerk, we’re developing and/or refining the totality of our client’s interaction with the public. We develop stories, real-life experiences, and communication products that have meaning and relevance.
You guys speak of “doing good” as a company. What exactly does that mean?
We’re very driven to use our talents to their highest purpose … by doing good for others, our community, and contributing to larger discussions as well. As a creative leader, we’d like to lead the charge and strategically inspire people to take action. For us, we have a certain set of skills that we can contribute to solve problems. The same abilities that we use for our commercial clients can be used to persuade and motivate others for a greater good. At Britewerk, there’s nothing more satisfying than working together with other organizations when addressing a need.